Jazaash is a women-led bridal wear brand founded by Couples , a passionate designer from Kasaragod, Kerala. Every piece we create blends traditional charm with modern elegance because we believe every bride deserves to feel powerful, beautiful, and truly herself on her big day.
What started as a small dream has now grown into a label recognized across the country for its handcrafted bridal fashion and bold spirit
National Design Award Winner for Best Bridal Wear Designer, 2023
Jazeela’s journey is one of grit, creativity, and heart. Coming from a small town with big dreams, she built Jazaash from the ground upnavigating the challenges of being a woman entrepreneur in a male-dominated space, and turning obstacles into stepping stones.
In 2018, her designs hit the spotlight at the Indian Fashion League, with Mollywood actress Isha Talwar walking as the showstopper. Since then, Jazaash has been featured in popular magazines like Ritz, Vanitha, and Grihalakshmi.
Her mission? To empower women through fashion, break stereotypes, and redefine what bridal wear can be.
mAt Jazaash, we don’t just stitch outfits we create memories. Whether you’re looking for a custom bridal lehenga, a modern Kerala wedding saree, or something uniquely you, we’re here to make it happen.
“Jazaash is for every bride who wants to own her style, her story, and her strength.”
– Jazeela K.M
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